FAST TRACKS MAGAZINE
Volume IX, Issue 5 - June - July 2015
  
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New Car Specials
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Branford Festival and Road Race June 20-21
 
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The Premier Auto Group sponsored the Branford Festival on Saturday June 20th, and the Branford Road Race on June 21st. The Premier team had an exciting weekend. Even though there were periods of rain, it's always a great time when our Premier family comes together. The festival on Saturday was filled with many vendors, including food vendors, craft and business vendors, live music, rides, face painting and more! On Sunday we had our Premier team participate in all 3 events: 5 mile road race, 2 mile health walk, and 1 mile fun run. We had showers in the morning, but fortunately the rain held up right before the start of the first race. It was certainly a memorable weekend for the Premier team!
 Subaru adds new shade of blue Subaru introduced a new shade of blue, "Hyper Blue". This new color is expected to be available in the Fall. The color was recently previewed at the Wicked Big Meet, America's largest Subaru Festival, on June 7th in Stafford Springs, Connecticut. The color was displayed on both a WRX and STI model.Â
2016 Kia Sorento
The 2016 Kia Sorento introduces high quality at a low cost. Kia announced their new 10-year, 100,000 mile Powertrain Warranty over 10 years ago. The new 2016 Sorento has a more attractive, sleeker look.
In comparison to other models, the Sorento is the same length as the 2015 Lexus RX350. However, the RX 350 has two rows of seats, whereas the Sorento is comprised of three. There may not be as much as legroom in the Sorento, since there are 3 rows packed in the same size vehicle, but the Sorento still has a few more inches of third-row leg room than the Toyota Highlander, which is greater in length.Â
  J.D. Power Awards Kia 
 Kia earned top ranking for the 2015 J.D. Power's Initial Quality Study (IQS). Kia ranked top automotive brand among all non-premium companies, and came in second overall amongst all automotive brands in the United States, right after Porsche. The Kia Sorento and Kia Soul won awards in the midsize SUV and the multi-purpose vehicle division. Our other models placed in the top three of their segments.Â
Kia has proved to increase their brand value and become a tier-one company amongst the auto industry. It should be known that the IQS study's results are taken from consumers themselves. This award is given because of how Kia customers truly feel about their vehicles.Â
The success of this brand is due to the excellent quality of their product, and continuing to ensure every customer has a great experience with their vehicle, and satisfied with their overall experience with the brand.
Used Car Specials
Fast Tracks Price: $15,700
This 2012 Kia Optima Hybrid is nicely equipped with features such as 16 x 6.5 Alloy Wheels, 2.4L I4 MPI Hybrid Electric DOHC, AM/FM/CD/MP3 Audio System, Automatic temperature control, Delay-off headlights, Electronic Stability Control, Front dual zone A/C, Fully automatic headlights, Optima Hybrid EX, Outside temperature display, Remote keyless entry, Security system, Air Conditioning, AM/FM radio: SiriusXM, Brake assist,  Traction control and more. This outstanding Kia is one of the most sought after used vehicles on the market because it NEVER lets owners down. Kia Certified Pre-Owned means you not only get the reassurance of up to a 10yr/100,000 mile limited powertrain warranty, but also a 150-point inspection/reconditioning, 24/7 roadside assistance, trip-interruption services, rental car benefits, and a complete CARFAX vehicle history report.
Fast Tracks Price: $11,900
This 2013 Kia Rio EX is equipped with features such as 6-Speed Automatic, Anti-whiplash front head restraints, Black w/Woven Cloth Seat Trim, Heated door mirrors, Platinum Graphite, Power door mirrors, Power windows, Radio: AM/FM/CD MP3 Audio System, Remote keyless entry, Rio EX, Split folding rear seat, Spoiler, Tachometer, Trip computer, 15'' x 5.5J Steel w/Covers Wheels, 4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, AM/FM radio: SiriusXM, Brake assist, Bumpers: body-color, CD player, Electronic Stability Control, Front anti-roll bar, Traction control, and Variably intermittent wipers. Kia Certified Pre-Owned means you not only get the reassurance of up to a 10yr/100,000 mile limited powertrain warranty, but also a 150-point inspection/reconditioning, 24/7 roadside assistance, trip-interruption services, rental car benefits, and a complete CARFAX vehicle history report.
Fast Tracks Price: $23,800
This 2013 Kia Sorento is nicely equipped with features such as 3rd Row Seating, 6-Speed Automatic with Sportmatic, Alloy wheels, AM/FM/CD/MP3 Audio System, Anti-whiplash front head restraints, Automatic temperature control, Black Dove w/Leather Seat Trim, Bumpers: body-color, Delay-off headlights,  Panoramic Sunroof, Power driver seat, Rear seat center armrest, Remote keyless entry, Roof rack: rails only, Speed control, Split folding rear seat, 3.20 Axle Ratio, 4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, AM/FM radio: SiriusXM, Brake assist, CD player, Driver door bin, Dual front side impact airbags, First Aid Kit, Four wheel independent suspension, Front anti-roll bar, Front Bucket Seats, Front Center Armrest, Front dual zone A/C, Front reading lights, Fully automatic headlights, Heated front seats, Illuminated entry, Leather Seat Trim and more!Â
Customer's Corner
Testimonials from Happy Customers! Â For more, check out our DealerRater page.
"I had a great experience and got a great deal at Premier"
I had a very positive experience at Premier, and got a great deal on a Forester. Adam spent a lot of time making sure I learned about the car and its features, as well as walking me through my various options in terms of used vs new, trim levels, equipment and financing. He's a straightforward professional, as are Will and Rod who helped to finalize the deal and get all the paperwork done. Premier offered a wide selection, competitive prices, a comfortable environment and most importantly, a team of professionals who know how to both treat customers with respect and get the best deal possible. Looking forward to many safe miles in my Subaru and recommending Premier to friends and family looking for a good deal on a great car.Â
- pfmc88, Satisfied Subaru Sales Customer
"Happy customer"
I always find scheduling easy. I am warmly greeted when I bring the car in for service. The work is done in a timely way and I am always made aware of unexpected findings and associated cost to repair. I NEVER get the feeling that I am being charged for work that is not required. As a single female I have often felt and actually experienced this elsewhere. Now that I also have gray hair and will never see 75 again this is a great comfort to me!
-Â LILYBELL, Satisfied KIA Sales Customer
Adorable Adoptable Animals
Every month we highlight a pet that is in need of a good home in the Branford area.
The Dan Cosgrove Animal Shelter is in need of homes for 7 adorable hamsters.The shelter has both males and females, most of them 10-12 weeks old, and one of the hamsters is about 8 months old. They all love to play and run around. These hamsters just retired from acting on our Kia commercials and are now waiting for some loving parents to take them in!
For more details on adopting the Kia mascots, please click here.
Special Service Benefits
Premier Subaru is proud to have one of New England's largest loaner car fleets - we currently have fifteen current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.
- Kayli Tarcy, Editor-in-ChiefÂ