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THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW “DOG TESTED. DOG APPROVED.” TV AD CAMPAIGN

Cherry Hill, N.J. -  Subaru of America, Inc. has launched its new “Dog Tested. Dog Approved.” advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 “Meet the Barkleys” campaign. In Subaru’s newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers.
 
The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the…
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KIA TELLURIDE CONCEPT MAKES WORLD DEBUT AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT

DETROIT, Jan. 11, 2016 – Glimpsing a future that is grounded in reality but not bound by the present, Kia Motors America (KMA) today unveiled a cutting-edge vision for a full-size SUV at the North American International Auto Show (NAIAS).  The Telluride, a striking three-row, seven-passenger, luxury SUV concept features a modern and upright shape, muscular stance, and state-of-the-art technology to care for its occupants.  Purely conceptual, the Kia Telluride is based on an existing platform and reveals the brand’s…

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Kia reveals first images of all-new Niro Hybrid Utility Vehicle

(SEOUL) January 12, 2016 – Kia has today unveiled the first official images of the sporty and versatile Niro – an all-new Hybrid Utility Vehicle (HUV) that’s set to add a fresh dimension to the global compact SUV market.

The styling of the Niro was led by Kia’s design centers in California, USA and Namyang, Korea and incorporates the practicality and aesthetic allure of a compact SUV, with a sleek, aerodynamic body and subtly sculptured surfaces.

Highlighting the raised rear…

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SUBARU XV Crosstrek Wins Best Subcompact SUV in Cars.com Challenge

Cherry Hill, N.J. - Subaru of America, Inc. announced today that the XV Crosstrek takes top spot in the 2015 Cars.com Subcompact SUV Challenge by outperforming six other popular models in its segment.

With the help of five expert judges from Cars.com, USA Today and MotorWeek put the seven competitors through a 200-mile course on varying roads and elevation through the state of Colorado. In addition to the panel of judges, a young couple in the market for a new subcompact SUV also joined in the evaluation. All participants had the opportunity drive each SUV and evaluate handling…
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SUBARU OF AMERICA BREAKS ALL-TIME SALES RECORD AHEAD OF NOVEMBER SALES REPORTING

Cherry Hill, N.J. -  Subaru of America, Inc. has reported it has broken its previous yearly sales record with a month of the year still remaining. Sales for 2015 have now surpassed the previous annual sales record of 513,693 vehicles set in 2014 and mark the company’s eighth year of sales growth and seventh successive sales record.

Sales in 2015 have been driven by the Forester, Outback and Crosstrek carlines. Combined, the three crossover vehicles now retail over 350,000 units per year. Subaru sedans; Legacy, Impreza and WRX/STI, have also seen significant year-to-date increases.

Thomas J…
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Premier Subaru Watertown Chooses New Opportunities for the 2015 Subaru "Share The Love" Event

Premier Subaru Watertown has again selected New Opportunities, Inc. Meals on Wheels as the local beneficiary in the 2015 Subaru “Share the Love” event.

From Nov. 19, 2015 to Jan. 2, 2016, customers who purchased or leased a new Subaru vehicle can select from a list of charities including one local charity to receive a donation of $250. This year, Subaru of America, Inc. will donate $15 million to participating charities. Over the last seven years, more than $50 million has been donated to a number of worthy causes through the “Share the Love…

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Premier Subaru of Branford Chooses Camp Rising Sun To Be Part of 2015 Subaru "Share the Love" Event

Premier Subaru of Branford, CT has again selected Camp Rising Sun as the local beneficiary in the 2015 Subaru “Share the Love” event.

From Nov. 19, 2015 to Jan. 2, 2016, customers who purchased or leased a new Subaru vehicle could select from a list of charities including one local charity to receive a donation of $250. This year, Subaru of America, Inc. will donate $15 million to participating charities. Over the last seven years, more than $50 million has been donated to a number of worthy causes through the “Share the Love” event.

Subaru of America selected the four…

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Subaru Launch Control Video Series Collects 2015 W3 Awards for Online Video Content.

Cherry Hill, N.J. -  Subaru’s highly praised Launch Control Series collected two  2015 W3 Awards, which recognizes creative excellence on the web. Episode 3.1- Engineering a Revolution won a Gold Award for Branded Content: Business to Consumer, while the entire Subaru Launch Control series claimed a Silver Award for Online Video: Web Series.

Now in its third season, Subaru Launch Control is a behind-the-scenes, unfiltered view into Subaru motorsports activities that has produced over 15 million views online. “It took a bit of courage from our motorsports program to show both the triumphs and troubles we face in…
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SUBARU LAUNCHES EIGHTH ANNUAL SHARE THE LOVE CAMPAIGN 2015

Cherry Hill, N.J. -  Subaru of America, Inc. has launched the eighth annual “Share the Love” campaign, which will run through January 2, 2016. During this time, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of the following charities: ASPCA®, Make-A-Wish, Meals on Wheels America and National Park Foundation, or a hometown charity selected by the local Subaru retailer. By the end of this year’s campaign, Subaru will have donated $65 million to national and local causes over the eight-year life of the program.

In addition to the four national…
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SUBARU OF AMERICA, INC. REPORTS RECORD OCTOBER SALES

Cherry Hill, N.J., Nov 3, 2015  -  Subaru of America, Inc. today reported record sales for October 2015 totaling 51,629 vehicles, a 20 percent increase over the previous October record set in 2014 (43,012). The company also reported year-to-date sales of 480,331 vehicles, a 14.8 percent gain over the same period in 2014.
October marks the fourth consecutive month of more than 50,000 vehicle sales for the company. Crosstrek, Forester, Impreza, Outback and WRX/STI sales were notably strong as each carline achieved its best October ever. The Impreza posted a 69.3 percent increase…

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